| OUR GOALS
The Cardiff 101 MainStreet's mission is to promote small town friendliness within the community towards local residents and visitors alike. The Cardiff MainStreet's Board is an all
volunteer organization of business and professional people, along with community members, who combine their efforts to improve their community within the city of Encinitas. Visit our community blog here.
In December of 2005 the Chamber general membership endorsed the Board's recommendation to pursue California Main Street Certification. The program was established in 1985 as a
means to help community organizations enhance the economic, social, cultural and environmental well-being of historic and traditional commercial districts.
This approach to commercial district revitalization is effective because it it comprehensive and community-driven. Merchants, property owners, and residents become partners and take
action on a wide variety of community issues. Everyone benefits from an increased sense of pride and place, safer and cleaner neighborhoods, a variety of products and services,
and community-oriented events.
The organization currently sponsors the Cardiff Arts Alive banner project and maintains Carpentier Parkway through the Cardiff Botanical Society, an all volunteer organization.
Community support is critical in achieving our goals of enhancing our unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the
future of Cardiff-by-the-Sea by becoming a member of the Cardiff 101 MainStreet. For more information call (760) 436-0431.
Download our membership application [ click here ] (PDF format - 148 kb)